Creating the ultimate landing page is not at all difficult if you know where you're going; most of the bad landing pages have the common flaws that they refuse to accept. Regardless of how long you have been doing online business, success with a squeeze or landing page will be based on what you know plus testing. So let's get started right away with imparting some sound knowledge to you about how to do this.
One of the most effective ways to make your landing page give a better response is to enhance it with audio and video. Whenever in doubt, just start testing with adding videos to your landing pages - you may be pleasantly surprised.
When you are testing with various graphics, video and even audio buttons, be sure to do one thing at a time and use enough traffic to get good results. Above all, be very sure that everything provides something of value and contributes in a meaningful way. If you choose video, then do not set it so it starts playing automatically because many people do not like that. There is no real reason to make the video ultra fancy, and on a related note some people get turned off by videos that look too slick and professional.
Your text will have an effect on your readers, so learn how to make it presentable according to standard copywriting guidelines.
Besides having shorter paragraphs in your copy, you should also have a shorter lines. What you need to be concerned about is doing anything that could cause visitors to stop reading or start thinking about something else when they are wading through sentences that are very long. Not only are readers extremely impatient, but you have to write to something like a junior high level as a general rule. So by keeping your lines short, you'll automatically be reducing the reading time of your prospects and giving you a better edge. Such are the considerations and processes involved with creating and developing high performance landing pages.
What you choose to put on your landing page is up to you, and you can test anything such as placing your guarantee or anything else from your sales page.
It is necessary that you avoid hype or anything else that could set-off alarms so you do not lose visitors on your landing page. So make sure you're giving them the guarantee that they deserve to make the whole process more easy and predictable for them. One curious and true thought about using IM business tools or approaches is success will depend on the skill with which any person brings to the table.
You can choose any technique to illustrate this, like Unique Article Wizard, and that is just a, for instance. Even though we are making an obvious point, we want to really drive this home with you especially if you are new to the game.
The mistake that is usually made happens when a person looks at the method and thinks all that is needed is to copy it or use it based on what they have read. Everything you will ever do in business does not exist in isolation and draws from different directions.
Our point to all of this? Be different and optimize your marketing and advertising campaigns through, usually, A/B split testing. The above article clearly explains the importance of applying the right tips to get your landing page to give you results. If you want to improve the conversions of your page then you need to take such a targeted approach.
Sunday, July 15, 2012
How To Boost Your Landing Page Conversions
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