Wednesday, February 6, 2013

Good And Bad Bloggers - Characteristics




There are two general types of bloggers. The one that makes money with the site and the one that does it just for fun. In the past years several people changed from the "just for fun" to the "money matters" type of bloggers. One thing people have to realize is that it is not bad to make money with your blog. And you and your readers could benefit more with the right advertising.

The common mistake people make is that they start to care more about the money than their readers. They focus on picking the highest paying ads and don't care if they are in line with the topic of their blog. Perhaps you know what we mean - a sleazy dating ad tarnishing an otherwise wholesome site about knitting. This kind of behavior disappoints your loyal readers and scares new readers away.

Studies show that people evaluate the credibility of a site in the first 8 seconds. A blog that is inundated with banners and other ads is a warning flag for the average Internet denizen, who will consider it a flimsy excuse to sell some sort of product. It is no surprise that blending advertising with content is so successful. Readers won't conclude that you are merely out to make a quick buck if you know how to write quality articles and wisely choose your advertising mediums - furthermore, chances are good they would click on those ads if chosen properly. A good idea is to start thinking about your readers as your friends. Would you try so hard to sell stuff to your friends? It isn't.

To be Dr. Blogger (as in Dr. Jekyll), you need to do the following:

Write with passion and write about something you love.
think about benefits for their readers
don't sell their soul and just recommend things or place advertising that they believe is worth it
Gain loyal readers because that is how success can be attained in the long run.

Now these are the qualities of Mr. Dough, who is our equivalent of a blogging Mr. Hyde:

have nothing but profit on their mind
think about how to make their their readers click on ads or affiliate links
Makes recommendations, albeit those with a high payout.
have short term success because people are sent away for a couple of cents or because people realize this blog is just about selling them something

If you approach your topic from an unique angle and your blog offers real benefits for your readers you will have success. However, you must invest the requisite time and effort to succeeding in your blog - this is not to be misconstrued as an instant path to success. Making money online is easier than you think and with more and more people online every day an investment in the future.

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